Rinkelberg is an independent investment firm supporting founder-led businesses with private equity-, real estate-, and structured investments.
Alchemy was asked to create a new brand identity and a site that would help them and the people they work with gain clarity on Rinkelbergs mission.
To uncover what Rinkelberg stands for we created a strong set of Brand Fundamentals that tells the story of not only who Rinkelberg is as an investment firm, but also who they want to be to the world around them. Based on the Brand Fundamentals we created an identity that reflected Rinkelbergs core values – a committed, curious, principled and independent approach to investing and the people they work with.
