Communication in the age of hyper-distraction

On average we decide within 10 seconds whether we like a brand or not. It takes us approximately 0.05 seconds to decide if we’re sticking around on a website or moving on. And we skip ads if the action doesn't unfold in the first 7 seconds.

Yet we will dedicate several days to binge a new show. We scrutinise brands for authenticity and purpose. And then buy the product that’s been best reviewed.

We live in an age of paradox and complexity. Our minds make patterns to help deal with the overload.
We filter. We Judge. We ignore.

At Alchemy we help brands stand out and make solid impressions. We spend time to understand audiences and create work that interests them. And we believe a strong brand is the foundation on which to build interesting and lasting communication.

If you would like to collaborate with us please contact Michel de Goede
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